King’s Birthday AFL Match 2025 is not a simple commercial battle between Melbourne and Collingwood teams, it is a tradition cherished in Melbourne, which unites families and the footy fans, as well as philanthropists. This legendary public holiday game will be a high-intensity meeting of the best AFL teams and of another of Australia’s most touching charity programs; this one is named Big Freeze 11 and will be held on the Melbourne Cricket Ground (MCG) on Monday, June 9, 2025.

Are you a die hard fan of the game or simply a casual fan seeking something meaningful to do this King’s Birthday in Melbourne, then this guide will help you get all the information about the game, the activities and how you can become part of something bigger.

🏉 King’s Birthday AFL Match 2025 – Melbourne vs Collingwood

The King’s Birthday AFL Match 2025 continues one of the sport’s most storied rivalries. This annual fixture brings together the Melbourne Demons and the Collingwood Magpies at the legendary MCG, drawing tens of thousands of fans and millions of viewers across Australia.

This year’s match promises to be one for the history books, with both teams eyeing finals contention and a passionate crowd ready to roar.

🕒 Kick-off: 3:20 PM AEST
📍 Location: Melbourne Cricket Ground (MCG), Brunton Ave, Richmond VIC

Where to Watch:

• Live at the MCG
  
• Broadcast free on Seven and 7 plus Sport from 2:00 PM AEST
  

What Is the Big Freeze 11 and Why It Matters

The Big Freeze slide is at the centre before the first bounce of every year. Big Freeze 11 in 2025 will be a collection of Australian celebrities wearing crazy costumes and slipping into icy water and all in the name of raising funds and awareness of the cause of motor neuron disease (MND).

It was launched by AFL stalwart Neale Daniher who received a diagnosis of MND in 2013. This effort has resulted in millions of dollars contributed to life-saving research and support services by virtue of FightMND.

Why it is important to Melbourne:

Melburnians have included this event into their King Birthday custom. It is not only about footy, it is about supporting each other as a community in pursuit of a cause that targets thousands of Australian families.

Be Part of the Cause – Get Your Big Freeze 11 Beanie

Want to show your support on game day? The easiest way is to wear the Big Freeze 11 beanie—a staple in Melbourne during winter and a badge of honour on King’s Birthday.

🧢 Where to buy:

• Online at fightmnd.org.au
  
• Participating retail stores
  
• Outside the MCG on game day
  

Every beanie sold helps fund clinical trials, research, and care initiatives for those living with MND. It’s a small gesture with a massive impact.

Zurich Walk to the ‘G – Federation Square to MCG

Start your day early with the Zurich Walk to the ‘G, a community event that builds excitement and unity before the match.

🕗 Schedule:

• 10:30 AM – 12:15 PM: Festivities kick off at Federation Square
  
• Live music, guest speakers, and fan activations
  
• 12:15 PM: Group walk begins toward the MCG
  

This pre-game tradition is the perfect way to connect with fellow supporters and soak in the atmosphere of Melbourne on King’s Birthday.

 Full Event Schedule – What’s On and When

Here’s a complete rundown of the King’s Birthday AFL Match 2025 and Big Freeze 11 events:

Arrive early to avoid the rush and experience every moment of this unforgettable day.

Can’t Make It to the MCG? Here’s How to Watch Live

Even if you can’t be at the MCG, you can still experience the magic of the King’s Birthday AFL Match 2025 and Big Freeze 11 from the comfort of your home.

Live broadcast:

• 2:00 PM AEST on Seven and 7plus Sport
  

Enjoy all the action, drama, and emotion of Melbourne’s biggest AFL day from anywhere in Australia.

Photo Highlights from Previous Big Freeze Events

Go through some of the highlights of previous Big Freeze slides:

Celebrities in mad attires making a splash

• Blue beanie-ed MCG stadiums The packed stadiums at the MCG in blue beanies
• Sentimental speeches on behalf of Neale Daniher and other people suffering with MND
• These pictures portray how strong- powerful and also how happy this event has become in the heart of Melbourne.

Things to Do in Melbourne on King’s Birthday 2025

In case you intend to spend the entire day outside, do not miss your King Birthday in Melbourne:

Have a brunch and coffee at the Degraves Street and then visit the Federation Square

• Go to ACMI, NGV during daytime
• Post-game drinks in Richmond or Southbank after the game
• Bring the family to Queen Vic Winter Night Market at night

Melbourne glorifies during the public holiday- and the King Birthday AFL Match 2025 will be the perfect jewel to your day.

Join the Freeze, Fight the Disease

King Birthday AFL Match 2025 is not simply a game of football, but it is a strong illustration of what Melbourne is best at, which is to turn passion into purpose.

It does not matter whether you are sitting at a seat at the MCG, tricking down the streets of Fed Square on the march, or in your living room you can all help in supporting Big Freeze 11 and the 

• FightMND cause.
• Put on your hat.
• Contribute, as much as you are able.
• Spread the word.

And most importantly celebrate Melbourne spirit on this special day.

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