King’s Birthday AFL Match 2025 & Big Freeze 11 – June 9 in Melbourne
The King’s Birthday AFL Match 2025 is more than just a showdown between Melbourne and Collingwood—it’s a beloved Melbourne tradition that unites footy fans, families, and philanthropists. Taking place on Monday, June 9, 2025, at the Melbourne Cricket Ground (MCG), this iconic public holiday fixture is set to deliver high-energy AFL action alongside one of Australia’s most heartfelt charity campaigns—Big Freeze 11.
Whether you’re a diehard supporter or a casual fan looking for something meaningful to do this King’s Birthday in Melbourne, this guide has everything you need to know about the game, the events, and how to be part of something bigger.
🏉 King’s Birthday AFL Match 2025 – Melbourne vs Collingwood
The King’s Birthday AFL Match 2025 continues one of the sport’s most storied rivalries. This annual fixture brings together the Melbourne Demons and the Collingwood Magpies at the legendary MCG, drawing tens of thousands of fans and millions of viewers across Australia.
This year’s match promises to be one for the history books, with both teams eyeing finals contention and a passionate crowd ready to roar.
🕒 Kick-off: 3:20 PM AEST
📍 Location: Melbourne Cricket Ground (MCG), Brunton Ave, Richmond VIC
Where to Watch:
- Live at the MCG
- Broadcast free on Seven and 7plus Sport from 2:00 PM AEST
🧊 What Is the Big Freeze 11 and Why It Matters
Every year, the Big Freeze slide takes center stage before the first bounce. In 2025, Big Freeze 11 will feature a lineup of beloved Australian celebrities donning outrageous costumes and sliding into icy water—all in the name of raising funds and awareness for motor neuron disease (MND).
The event was initiated by AFL legend Neale Daniher, who was diagnosed with MND in 2013. Through FightMND, this campaign has raised millions for life-saving research and support services.
Why it matters to Melbourne:
Melburnians have embraced this event as part of their King’s Birthday tradition. It’s not just about footy; it’s about standing together as a community for a cause that affects thousands of Aussie families.
🎽 Be Part of the Cause – Get Your Big Freeze 11 Beanie
Want to show your support on game day? The easiest way is to wear the Big Freeze 11 beanie—a staple in Melbourne during winter and a badge of honour on King’s Birthday.
🧢 Where to buy:
- Online at fightmnd.org.au
- Participating retail stores
- Outside the MCG on game day
Every beanie sold helps fund clinical trials, research, and care initiatives for those living with MND. It’s a small gesture with a massive impact.
🚶 Zurich Walk to the ‘G – Federation Square to MCG
Start your day early with the Zurich Walk to the ‘G, a community event that builds excitement and unity before the match.
🕗 Schedule:
- 10:30 AM – 12:15 PM: Festivities kick off at Federation Square
- Live music, guest speakers, and fan activations
- 12:15 PM: Group walk begins toward the MCG
This pre-game tradition is the perfect way to connect with fellow supporters and soak in the atmosphere of Melbourne on King’s Birthday.
🕒 Full Event Schedule – What’s On and When
Here’s a complete rundown of the King’s Birthday AFL Match 2025 and Big Freeze 11 events:
| Time | Event |
| 10:30 AM | Activities begin at Federation Square |
| 12:15 PM | Walk to the ‘G departs as MCG gates open |
| 2:00 PM | Big Freeze 11 Slide begins |
| 3:20 PM | Melbourne vs Collingwood AFL match kicks off |
Arrive early to avoid the rush and experience every moment of this unforgettable day.
📺 Can’t Make It to the MCG? Here’s How to Watch Live
Even if you can’t be at the MCG, you can still experience the magic of the King’s Birthday AFL Match 2025 and Big Freeze 11 from the comfort of your home.
Live broadcast:
- 2:00 PM AEST on Seven and 7plus Sport
Enjoy all the action, drama, and emotion of Melbourne’s biggest AFL day from anywhere in Australia.
🧡 How You Can Support MND from Anywhere
You don’t need to be at the ground to make a difference.
Ways to support from home or online:
- Donate directly at fightmnd.org.au
- Share event highlights on social media with #BigFreeze11 and #FightMND
- Host your own beanie day at work or school
- Encourage friends to watch and donate
Together, we can help find a cure and improve lives.
📸 Photo Highlights from Previous Big Freeze Events
Check out a few memorable moments from past Big Freeze slides:
- Celebs in crazy costumes making a splash
- Packed MCG crowds in blue beanies
- Emotional tributes to Neale Daniher and others affected by MND
These images show just how powerful—and joyful—this event has become in the heart of Melbourne.
🌆 Things to Do in Melbourne on King’s Birthday 2025
If you’re planning to spend the whole day out, make the most of your King’s Birthday in Melbourne:
- Grab coffee and brunch at Degraves Street before heading to Federation Square
- Visit ACMI or NGV in the morning
- After the match, enjoy post-game drinks in Richmond or Southbank
- Take your family to the Winter Night Market at Queen Vic in the evening
Melbourne shines during the public holiday—and the King’s Birthday AFL Match 2025 is the perfect centrepiece for your day.
📣 Join the Freeze, Fight the Disease
The King’s Birthday AFL Match 2025 is more than just football—it’s a powerful example of what Melbourne does best: turning passion into purpose.
Whether you’re sliding into a seat at the MCG, marching from Fed Square, or watching from your living room, your support for Big Freeze 11 and the FightMND cause matters.
🧢 Wear your beanie.
💙 Donate if you can.
⚡ Share the message.
And most importantly, enjoy the spirit of Melbourne on this special day.
Celebrate the King’s Birthday AFL Match 2025 in Melbourne! Get the full event for Big Freeze 11, MCG match details, schedules & how to support FightMND.
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